Then in 2012 something interesting started to happen in the fitness industry...
The increasing popularity of large group training, boot camps, and CrossFit saturated the market. Our future clients couldn't tell the difference between the good, the bad and the ugly.
As a fitness professional and body transformation coach it pains me to see that in the eyes of so many, every group fitness program is the same or portrayed as the same.
I'm here to tell you, this couldn't be further from the truth.
Do you remember when the daily deal site Groupon was at its peak?
I sure do, every fitness offering looked almost exactly the same.
Generally that's how we've let our future clients see us.
Personal Trainers' are all the same, so people (you) pick by price and proximity. You don't know the difference until you've actually become a client.
The majority of our clients were not, and never have been, a "Grouponer" or deal shoppers, that's not fair to call them that...
They are people who were ready for a change.
A change that didn't come easy and never comes easy...
At TEF it's always been about building a lifestyle.
Whether your goals are:
* Lose body fat.
* Build lean muscle.
* Feel better in your skin.
* Increase your energy.
* Or maybe just enjoy your life a little more…
The solution sits inside your daily fitness and nutrition regiment.
Fitness and nutrition go hand-in-hand. I'm going to assume it's fair to say, you know this, but it's the nutrition piece that will make or break every clients success.
Our clients, who are willing to put in the work, both inside and outside the walls of TEF while coming back for more day in and day out, will achieve what 100% of our clients desire...
90% of the clients who walk into the doors of TEF want to lose body fat...
100% of our clients desire a body transformation of some kind.